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Click here for more info!
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Tue 8 Jan 2008 | 21h45 GMT+1
Info: www.fox.com/terminator/
T:SCC promotions through mobile market
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Verizon Wireless, Warner Bros. Television Group and FOX team up to take back the future with an integrated marketing partnership
promoting 'Terminator: The Sarah Connor Chronicles'. This includes the following:
- Branded interactive market-to-market tour, kicking off January 9th
- V CAST subscribers to have exclusive access to mobile game,
- Plus preview, recap and behind-the-scenes content
- Verizon Wireless to host red carpet Hollywood premiere on January 9th
- FOX.com to create Verizon wireless-branded 'Terminator' microsite
The highly anticipated FOX series Terminator: The Sarah Connor Chronicles will serve as the centerpiece for a new integrated
marketing partnership between Verizon Wireless, the Warner Bros. Television Group and the network. The promotion, coinciding
with the series' launch, boasts mobile, digital, network on-air, cable on-air and off-air components and extensions. Terminator:
The Sarah Connor Chronicles makes its series premiere on Sunday, Jan. 13 (8:00-9:00 PM ET/PT) and time-period premiere Monday,
Jan. 14 (9:00-10:00 PM ET/PT) on FOX.
"Partnering with Verizon Wireless enables us to align the natural synergies between a high-concept series and the capability
of Verizon Wireless' cutting-edge technologies," said Jean Rossi, Executive Vice President, Sales for Fox Broadcasting Company
and President, Integrated Sales and Marketing for FOX ONE.
"Partnering with Verizon Wireless allows us to create an engaging, multiplatform marketing campaign with significant reach for
Terminator: The Sarah Connor Chronicles," said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros.
Worldwide Television Marketing. "We are committed to developing innovative fan experiences with our network and advertiser
partners that will connect and enhance a fan's relationship with the series."
Kicking off the extensive marketing partnership is the 'Get Terminated' mobile market-to-market tour. From Jan. 9 to Jan. 30,
2008, Verizon Wireless-sponsored and Terminator: The Sarah Connor Chronicles-branded buses will visit top markets, including
New York, Los Angeles, Philadelphia, Boston, Dallas, Washington D.C., Phoenix, St. Louis, San Diego and Charlotte, targeting
Verizon Wireless retailers and other heavy-traffic locations. Once there, 'Terminator' street teams will distribute branded
premium items and invite fans aboard the bus to 'Get Terminated' by filming an action scene opposite a Terminator in front of
a green screen. The completed video clip will be sent to the fan's email and/or Verizon Wireless phone, where it will then be
available to share with friends and family, and to post on social-networking sites like MySpace.
The mobile extensions of the integrated marketing initiative grant V CAST subscribers access to exclusive, specially-produced
Terminator: The Sarah Connor Chronicles mobile offerings. Only V CAST subscribers will have access to an exclusive interactive
mobile game based on Terminator: The Sarah Connor Chronicles, which will serve as an exciting companion piece to the series
and allow fans to delve deeper into its mythology. Each week, Verizon Wireless customers will use clues given during the broadcast
to access the text game via their mobile phones and solve the puzzle. Fans who play the game will be rewarded with exclusive
content not available anywhere else, including ringtones, wallpapers, behind-the-scenes footage and a chance to enter the
'Behind the Scenes' Sweepstakes. Additionally, V CAST subscribers will have exclusive access to sneak peeks and episode recaps
before and after every episode. Plus, they will have the first look at 'Director's Takes,' behind-the-scenes vignettes about
the creation and making of Terminator: The Sarah Connor Chronicles, which are shot on-location with unprecedented access,
revealing secrets and little known aspects of the series' production.
Verizon Wireless and FOX will host the official, red carpet premiere event for Terminator: The Sarah Connor Chronicles at the
famed, state-of-the-art ArcLight Cinerama Dome in Hollywood on Jan. 9. Cast, producers and fans will celebrate the long-awaited
premiere with a star-studded after-party.
The multifaceted partnership will also extend online with the creation of a Verizon Wireless-branded Terminator: The Sarah Connor
Chronicles microsite within FOX.com, offering unique content tied to the FOX series.
In addition, Verizon Wireless will leverage their association and relationship with the new series on cable by promoting their
Terminator: The Sarah Connor Chronicles mobile extensions during multiple upcoming telecasts of 'Terminator 3: Rise of the
Machines' on FX.
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About 'Terminator: The Sarah Connor Chronicles'
Again facing relentless Terminators that will stop at nothing until John Connor (Thomas Dekker), the future leader of the resistance,
is eliminated, Sarah Connor (Lena Headey) stops running and starts fighting back against fate and the machines that are out for
her son in the highly anticipated new series Terminator: The Sarah Connor Chronicles premiering Sunday, Jan. 13 (8:00-9:00 PM ET/PT)
and Monday, Jan. 14 (9:00-10:00 PM ET/PT) on FOX. From C2 Pictures in association with Warner Bros. Television, Terminator: The Sarah
Connor Chronicles is executive produced by Josh Friedman and John Wirth. James Middleton serves as a consulting producer while Toni
Graphia serves as co-executive producer and Natalie Chaidez serves as a consulting producer for the series. The pilot was directed
by David Nutter.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 63.7 million customers. The largest
U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge,
N.J., with 68,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and
LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and
high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at
www.verizonwireless.com/multimedia.
About Warner Bros. Television Group
The Warner Bros. Television Group (WBTVG) oversees the entire portfolio of Warner Bros. Entertainment's television businesses,
including worldwide production, traditional and digital distribution and broadcasting. In the traditional television arena, WBTVG
produces primetime, first-run, cable and animation series which are distributed worldwide by three category-leading distribution
arms/operations. Warner Bros. is also a partner with CBS in The CW Television Network. WBTVG is an innovative leader in developing
new business models for the evolving television landscape, including ad-supported video-on-demand, broadband and wireless. WBTVG
has digital distribution agreements in place with the broadcast networks (representing an industry first for a major studio with
unaffiliated networks). WBTVG also includes Studio 2.0 – a digital production venture producing original short-form programming
for broadband and wireless – and a digital media sales unit devoted specifically to multiplatform domestic advertiser sales for
both broadband and wireless.
About FOX Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2006-2007 season as the No. 1 network for the third
consecutive year among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34
and Teen demographics. FOX airs 15 hours of primetime programming per week as well as late night entertainment programming, major
sports and Sunday morning news.
Click top link for T:SCC Promo website!
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