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Vote for Key Art Award

Mon 19 Apr 2004 | 15h02 GMT+1

Hollywood Reporter's 33rd annual Key Art Awards honors the movie advertising excellence. You can now vote online for the website (amongst others).

The site checks your vote... so if you vote more then once, the vote will be disqualified! So mass forward this message to all your friends and Terminator buddies... and lets make get an award (however we ourself at TerminatorFiles would like to get it too :). Voting closes April 28th!

Key Art Awards

Winners of this year's awards will be announced at the Key Art Awards ceremony April 30. For the first time, this year's show will be held at the Kodak Theatre at Hollywood & Highland, home to the Academy Awards. Rob Schneider has signed on to host the Key Art ceremony.

Awards will be given out in 28 categories, encompassing posters, trailers, TV spots, standees, print, outdoor, Internet and home entertainment advertising. This year, four new categories have been added: best line (best copy line in any media), best motion graphics, and best co-branded print and best co-branded audio visual, recognizing the role of cross-promotions in motion picture advertising.

"We are proud to host the Key Art Awards, a program we created 33 years ago to recognize the movie advertising community and its tremendous achievements," said Robert J. Dowling, editor-in-chief and publisher of The Hollywood Reporter.

"Motion picture advertising is a main driving force in movie attendance and an influential force in pop culture as well -- everything from trailers, theatrical posters and TV commercial spots for movies to ads on the sides of buses and buildings," commented Bob Israel, Key Art Awards show producer and co-CEO of The Aspect Group of Companies. "The Key Art Awards are an opportunity for us to recognize our peers for their outstanding creative contributions. The fact that we're moving to a venue like the Kodak Theatre underscores the level of importance and prestige of the Awards. It's the ultimate validation."

Marketing materials for Disney/Pixar's 'Finding Nemo' landed by far the most nominations for a single film, with 11. "I'm thrilled that our creative work has been recognized by our talented peers, and I'm especially complimented that 'Finding Nemo' has been honored with the most nominations for one film," said Oren Aviv, president of Disney's Buena Vista Pictures Marketing.

'Big Fish' was the single largest vote-getter for Sony, attracting six nominations. Said Geoffrey Ammer, president of worldwide marketing for Sony's Columbia TriStar Motion Picture Group: "In such a highly competitive year when there were so many outstanding campaigns, we are extremely honored to have our work recognized with these Key Art Awards nominations. Beyond boxoffice success, few things are more flattering than your peers recognizing the passion, quality and creativity that goes into any campaign."

Warner Bros. Pictures 'The Matrix Reloaded' and New Line Cinema's 'Elf' also garnered six nominations apiece, tying with 'Big Fish' for second place after 'Nemo.'

Warner Bros. Pictures received 17 nods, while sister company New Line Cinema got 15. On the agency/vendor side, BLT was trailed by the Aspect Group (12 nominations) and the Ant Farm (six nominations).

The Hollywood Reporter founded the Key Art Awards in 1972 to recognize the impact of creative marketing on a film's success. The term 'key art' is a common term in the field referring to the singular, iconographic image that is the foundation for a movie's marketing campaign.

Judging process

In 1989, a Key Art advisory board of industry professionals was formed to oversee the nomination and judging process. In addition, a jury of more than 365 movie advertising executives viewed and ranked this year's entries, narrowing the nominees in each category to five.

A record 1,351 submissions were received this year. They were judged on the basis of concept, clarity, impact, effectiveness, craftsmanship and execution.

The judging system was administered by the Nielsen Research Group. Nielsen, which is owned by VNU, the parent company of The Hollywood Reporter, tabulated the ballots and will determine the winners in each category.

In addition to the professional categories, this is the third year the Key Art Awards have included a student scholarship competition. A record 390 submissions were received from more than 30 colleges and design schools in California and New York for the two categories of best student poster and best student trailer. Six cash prizes totaling $22,000 will be awarded to the top three winners in each category and their schools.

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